Best Buy tried to make the most of the huge demand for the iPhone X in a way that you wouldn’t normally expect from a retailer this big: the company overcharged for the unlocked model, asking customers to pay $100 more than they’d normally do for the same configuration at Apple.
Needless to say, the $100 extra charge generated a lot of negative feedback, and when we say a lot, we really mean it. Pretty much everyone criticized the company, and users quickly reacted on every available channel, including reddit, Twitter, Facebook, and in the comment sections of technology websites.
This avalanche of criticism wasn’t good news for Best Buy, so the company decided to give up on the extra charge, though it does it in its own way.
Instead of selling the unlocked model of the iPhone X without a $100 surcharge, Best Buy stops selling the unlocked device entirely, so customers are now only able to get it with an installment plan.
Customers were confused, Best Buy … (read more)
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