Apple’s struggling to deal with lower than anticipated iPhone sales, and after the company reduced orders for 2018 models at least twice, it’s now announcing major price cuts for the XR version.
However, the discounts are only available as part of Apple’s trade-in program, and the newer the device you want to give up on, the bigger the refund you’re going to get towards the purchase of a new iPhone XR.
As per Apple’s announcement, you can get up to $300 if you trade in an iPhone 7 Plus in mint conditions, but if you decide to give up on an iPhone X, for instance, this value can be increased to no less than $500.
In other words, you could eventually have to pay just $250 for an iPhone XR in the United States, as the base model is available for $749.
More aggressive marketing
As part of Apple’s damage control strategy, the company is also making changes to refresh its marketing efforts. <a href="https://www.bloomberg.com/news/articles/2018-12-04/a… (read more)
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