After the iPhone, Samsung’s Now Aiming at the Apple Genius Bar

Samsung and Apple are going head-to-head in the mobile race right now, with both companies trying to innovate and bring new features and hardware to their devices ahead of the competition.

But it’s also no secret that in many cases each has followed in the footsteps of the other, and it now looks like it’s Samsung’s turn to do it.

The South Korean firm is launching a pilot program that would bring so-called care centers in several locations across the United States, including in New York, Detroit, and Miami.

The idea behind these centers might certainly sound familiar for Apple customers: Samsung wants to provide premium support services where customers can discuss directly with engineers and have devices serviced in a high-class environment. In other words, a more premium version of the Apple Genius Bar that Apple currently operates in many locations in the US.

Premium service

Mick McConnell, VP of design at Sa… (read more)

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