Analyst Warns the iPhone 8 Could Be Way Too Expensive for Most People

The iPhone 8 will be one pretty expensive piece of technology, with estimates pointing to a starting price tag of $999, and analysts warn that only a few people are actually going to spend so much on a new phone.

Barclays’ Mark Moskowitz explained in a note to investors that only 18 percent of the buyers looking into iPhones might be willing to pay the $1,000+ price for the new model, pointing out that there’s a chance that Samsung benefits from this thing and attracts customers looking for a flagship device at a more affordable price.

“For Apple, we are concerned that the company needs to meet momentous investor expectations following the expected launch of three new iPhone devices in September. This could be made more challenging when considering that only 18% of potential iPhone buyers are willing to spend $1,000+ for a new device (Wireless Subscriber Survey; 08/09/17), which… (read more)

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