Specifically, while iOS continued to decline in markets around the world and Android to gain ground, the growth recorded by Google’s mobile platform has slowed down, so even though the gap between the two operating systems is extending, it’s not happening at the same rate anymore.
Kantar claims that Android and iOS are fighting over the Windows Phone userbase that’s jumping ship, but until now, the majority of users who are switching from Microsoft’s operating system seem to choose Android.
“In Europe and the US, the smartphone market is approaching saturation, and future successes for either of the two dominant ecosystems will come chiefly from drawing cus… (read more)
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