Morgan Stanley analysts believe the Apple Car is the most powerful rival Tesla could get, explaining in a note to investors (obtained by 9to5mac) that the Cupertino-based tech giant is actually a “more formidable” competitor than traditional automakers.
“Apple possesses the key ingredients that we believe are critical to be successful in the future auto industry: Access to capital, an ability to attract and retain top talent, proven hardware design (from HMI to battery), and a rich ecosystem to leverage recurring subscription/service revenue. We believe the value of the services opportunity (MAU x ARPU) embedded in Internet-of-Cars (IoC) could potentially dwarf the auto business itself (units x price),” the analysts said… (read more)
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