Apple managed to beat sales expectations in the second quarter of 2018, and iPhone X was the main product that powered this strong performance despite all the gloomy reports that reached the web lately.
In the earnings call with analysts, CEO Tim Cook defended the iPhone X, explaining that the device was actually the best-selling model in its entire lineup in each week of the quarter.
“Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. Since we split the line with the iPhone 6 and 6 Plus in 2014, this is the first cycle in which the top-of-the-line iPhone model has also been the most popular,” Cook said.
Apple’s CEO went on to reveal that iPhone X has reached 99% customer satisfaction rate, adding that the high price of the device is the result… (read more)
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