Apple Loses the Battle with Android in Top Markets as iPhone 8 Sales Disappoint

Since Apple typically takes the wraps off new iPhone models in September every year, the fall is most often dominated by the Cupertino-based company, as its sales usually top those of its rivals and help increase the iOS share across the world.

But Kantar data shows that this year, the debut of the iPhone 8 has generated less enthusiasm in the mobile world, with sales clearly below the ones of the iPhone 7 a year before.

The data covering the three-month period ending September 2017 shows that iOS declined dramatically in several top markets, while Android not only that increased its share, but it did it in a way that ensured the leading position in the long term.

The United Kingdom is one good example in this regard. Sales of new iPhones in this country dropped 5.8 percent to reach 34.8 percent of all phone sales in the said period, while Android increased no less than 8.2 percent to 63.9 percent. Similar performance was recorded in Australia as well, with iOS do… (read more)

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