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Apple pens memo to retail teams on how to manage FineWoven complaints: ‘A luxurious microtwill’

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Apple’s new FineWoven cases for iPhone 15 are looking like a surefire flop so far. Now, in response to the blowback, Apple has sent a new memo to its retail employees with guidance on how to address customer questions on things like FineWoven’s durability, material structure, and more.

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