Apple Plays Down iPhone X Blue Shift, Says Burn-in Is Normal

The iPhone X has officially started shipping, and one of the main concerns of people who spent $1,000 or more on the device is that the Super Retina display could experience the same issues as many other flagships equipped with OLED displays.

As we’ve reported earlier this week, some of the early iPhone X reviews published on YouTube suggested that some sort of blue shift effect also exists on Apple’s flagship device, but as compared to Google’s Pixel 2 where it was considered the end of the world, little has been said about the iPhone.

Google itself explained in October that blue shift is pretty much a common thing on OLED screens, emphasizing that it isn’t by no means a sign of damaged hardware or anything like that.

No repairs for common display issues?

And because Apple wants to avoid generating the sa… (read more)

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