Apple Says the iPhone X Offers “The Most Unforgettable Password” – Video

Now that Apple has finally resolved iPhone X production struggles and more units become available in stores across the world, the company can concentrate on other things, including the aggressive marketing push that it typically launches when new iPhone generations go live.

Four new advertisements that Apple rolled out this morning do just that, putting the focus on the number one feature introduced with the iPhone X: facial recognition.

Face ID is highlighted in these videos not only as a way to protect the device and authorize payments, but also as the engine powering Animoji, with Apple itself joining the karaoke club that started online after the first iPhone X units were shipped to customers earlier this month.

Apple says Face ID is “the most unforgettable and magical password ever created,” clearly positioning this feature as a secure alternative to Touch ID fingerprint sensor.

Face ID breached several times

And yet, researchers across the… (read more)

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