US-based Boston Consulting Group (BCG) has released its list of the World’s 50 Most Innovative Companies in 2016. The consulting firm is the world’s leading advisor on business strategy and has been releasing such studies for 11 years now.
BCG surveyed more than 1,500 senior innovation executives across multiple countries and industries each year since 2004. The study shows that Apple retained its top position for the 11th straight year, followed by Google this year.
“Today’s most successful innovators strike a strategic balance between internal and external innovation. They are smart and efficient at scanning for external ideas – and deft at bringing them inside,” the report reads. This would mean that Apple, Google, Tesla Motors and Microsoft have managed to find that strategic balance and make innovation a key component in their business strategies.
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