Apple’s iPhone Records 92% Loyalty Rate Before iPhone 8 Release, Study Finds

Investment bank Morgan Stanley recently published a study, which reveals that 92% of iPhone users who could upgrade within the next 12 months, are interested in buying Apple iPhones. The loyalty rate is quite encouraging for Apple, seeing how the Cupertino-based company intends to release the iPhone 8 in the fall.

The Morgan Stanley study retrieved by StreetInsider reveals that Apple’s 92% retention rate is higher than Samsung’s 77% or LG’s 59%. It’s even higher than Motorola’s 56% or Nokia’s 42%. In addition, the retention rate is higher than the 86% indicator from last year.

Truth be told, competition on the market of Android-running smartphones is much stronger, while some iOS users don’t wish to switch to another operating system on their phones. The study reflects the situation among iPhone us… (read more)

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