Key Points:
- Roku is testing auto-playing video ads on some smart TVs before loading the home screen.
- The ads are intended to be skippable, but not all users are seeing this option.
- Roku claims the test is not permanent and is part of ongoing efforts to innovate and improve the user experience.
Roku, a popular streaming device manufacturer, has confirmed reports that it is testing auto-playing video ads on some smart TVs before loading the home screen. The news has left many users frustrated and vowing to dump Roku if the test becomes permanent.
According to Reddit and other forums, owners of Roku-powered smart TVs have been complaining about the intrusive ads, with some describing them as "unacceptable" and "garbage." The ads are reportedly appearing on top of the usual home screen, with no option to skip them immediately. While Roku claims the ads are intended to be skippable, not all users are seeing this option.
In a statement to Arstechnica, Roku explained that the autoplaying ads are part of a "test" aimed at exploring new ways to showcase brands and programming while maintaining a simple user experience. However, many users are unimpressed, with some threatening to dump Roku devices altogether.
"This is unacceptable and if it continues, I’m trashing this device," wrote one user. "How dare you force me, on a device that I ALREADY paid for, to watch a streaming ad before choosing an app to watch another service. This needs to stop."
While Roku claims the test is not permanent, users are skeptical and vowing to switch to alternative streaming solutions, such as Google’s Chromecast or Apple TV. Many are praising Apple TV for its ad-free experience, implying that it is the only platform likely to remain free from obtrusive ads.
As a result, users are advised to keep an eye on their Roku devices to see if the test becomes permanent or is rolled back. For those looking for an ad-free streaming solution, Apple TV remains a popular option. In the meantime, we’ll have to wait and see how Roku responds to the backlash and whether it decides to make any changes to its testing program.
Actionable Tip: If you’re concerned about ads on your Roku device, try keeping an eye on your notification settings to stay informed about any changes. In the meantime, consider exploring alternative streaming options, such as Apple TV or Google Chromecast, for a more streamlined user experience.
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