iPhones are super-expensive gadgets, and pretty much everyone knows this already. And what we also know is that Apple is the kind of company that doesn’t typically reduce the price of its products because everything with the Apple brand attached to it sells like hotcakes anyway.
However, these times have more or less passed, so the latest iPhone generation isn’t selling as good as its predecessors. In fact, for the first time in many years, Apple was forced to adjust iPhone production and turn to carrier subsidies in a number of countries to boost iPhone sales.
So no, iPhone price cuts aren’t at all surprising given all of these. In the United Kingdom, for instance, Apple is offering a price cut on the iPhone XR, which is already the most affordable 2018 iPhone, so the company wants the device to be even cheaper.
And because a discount on an Apple product isn’t something that you see every day, the Cupertino-based tech company really wanted this to be one of a kin… (read more)
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