EU’s First: Schick Unleashes Next-Gen App Paradise for iOS

Key Points:

• Skich, a platform for discovering new mobile games, is launching its own App Marketplace for iOS users in the EU, allowing users to download games from third-party developers and find new titles based on their preferences.
• The Skich Store uses a recommendation system with over 240 game genres, 14 times more than the App Store, to help users find games that match their interests.
• The platform also features a discoverability system similar to dating apps, allowing users to swipe through game suggestions and see what friends are playing and recommending.

A new alternative to the App Store has emerged in the EU, as Skich, a platform for discovering new mobile games, launches its own App Marketplace for iOS users. The Skich Store allows users to download games from third-party developers and discover new titles based on their preferences. This marks a significant development in the App Store’s competition, following the introduction of sideloading for iPhone and iPad in the EU.

The Skich Store focuses on solving the challenges faced by both mobile gamers and developers. On one hand, players often struggle to find games that match their preferences, while on the other, developers face increasing competition for visibility. The Skich Store aims to tackle these issues by offering a recommendation system built around more than 240 game genres, 14 times more than the App Store. This extensive categorization allows users to find titles that truly match their interests.

The store’s discoverability system is inspired by dating apps, allowing users to swipe right to save games that catch their eye or swipe left to skip them. The platform also provides lists of games and social interactions, enabling users to see what their friends are playing and recommending. Additionally, the Skich Store helps players discover games available on the Apple App Store, providing developers with further exposure.

The Skich Store is currently available for download on iOS from the platform’s official website, but due to the requirement for sideloading, it is only accessible to iPhone and iPad users in the EU. The original Skich app, which focuses on finding new games, is available globally on the App Store.

For users in the EU, this new App Marketplace offers an exciting alternative to the traditional App Store, providing a broader range of game options and a more personalized discovery experience. As the competition in the App Store ecosystem continues to grow, it will be interesting to see how Apple responds to the emergence of alternative stores like Skich.

What to do next:

If you’re an iPhone or iPad user in the EU and interested in exploring the Skich Store, head to the platform’s official website to download the app. Be sure to check out the original Skich app for finding new games, which is available globally on the App Store. With the Skich Store, you can experience a new way of discovering and enjoying mobile games, and who knows, you might just find your next favorite title!

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