Exclusive: Why Apple Won’t Take on Google – Eddy Cue Spills the Beans

Key Points:

• The United States DOJ is scrutinizing Google’s dominance in the search industry, with a focus on Apple’s $20 billion deal to make Google the default search engine on iPhones.
• Apple’s Senior Vice President of Services, Eddy Cue, has stated that the company would never develop its own search engine due to focus on other growth areas, significant capital investment required, and the rapidly evolving nature of search.
• Apple has asked to participate in Google’s upcoming US antitrust trial over online search, citing that Google can no longer adequately represent Apple’s interests.

As the US Department of Justice continues to investigate Google’s dominance in the search industry, Apple’s Senior Vice President of Services, Eddy Cue, has spoken out on why the company will never develop its own search engine. According to Cue, the assumption that Apple would enter the search engine market to compete with Google is wrong.

In a court filing this week, Cue outlined the reasons why Apple will not make a search engine. Firstly, he stated that Apple is focused on other growth areas, and developing a search engine would require diverting significant resources. Secondly, Cue noted that search is rapidly evolving due to advancements in artificial intelligence, making it economically risky for Apple to devote the required resources.

Furthermore, Cue explained that a viable search engine would require building a platform to sell targeted advertising, which is outside of Apple’s core expertise and would require a significant operational infrastructure. Additionally, Apple’s commitment to privacy would also need to be balanced with the need to build a successful search advertising business.

Meanwhile, Apple has requested to participate in Google’s upcoming US antitrust trial over online search. The company argues that Google can no longer adequately represent Apple’s interests, as it must now defend against a broad effort to break up its business units.

In light of these developments, Apple iPhone users can expect to see continued scrutiny on Google’s search engine dominance and potential changes to the way they access search results on their devices. As an iPhone user, it’s essential to stay informed about these updates and how they may impact your experience.

Looking ahead, iOS users can anticipate further updates on Apple’s role in the ongoing antitrust case. In the meantime, stay ahead of the curve by staying informed about the latest developments and adjusting your online habits accordingly.

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