Apple’s 2018 iPhone lineup could eventually generate a super-cycle, according to a recent survey from Bank of America Merrill Lynch, as a significant number of existing customers may finally upgrade to iPhone XS or iPhone XR.
With nearly 91,000 respondents, the survey was supposed to determine how many of the existing smartphone users plan to upgrade to new-generation models, and if they do, what platform they would pick.
By the looks of it, Apple is likely to be the big winner of these anticipated upgrades, as no less than 33 percent of the customers who participated in the study said they want to get a 2018 iPhone. Only 15 percent of the respondents said they are considering getting a new Samsung phone.
iPhone XR driving sales
Unsurprisingly, Apple continues to have one of the most loyal customer bases on the market, as no less than 70 percent of those who have an iPhone plan to stick with Apple, as per <a href="https://www.cnbc.com/2018/10/09/… (read more)
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