Just Chill Out, the iPhone X Won’t Be Such a Big Hit, Analyst Says

Apple’s anniversary iPhone X will hit the shelves on November 3 (if no other delay takes place), and everyone seems to be super-optimistic about how the new model would sell, with some analysts forecasting record sales and a completely new upgrade cycle driving people away from older models.

But as far as Deutsche Bank analyst Sherri Scribner is concerned, that’s not going to happen. The iPhone X will indeed sell well, she said, just not that well, explaining that some investors might be way too optimistic about the new model.

In a discussion with CNBC, the analyst explained that Apple investors believe that the iPhone X could help achieve results similar to those in the fiscal year 2015, when the company recorded revenue exceeding expectations by $31 billion.

iPhone X struggles

But according to Scribner, it all come… (read more)

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