Key Points:
- Apple Music is celebrating singer-songwriter Kendrick Lamar’s Road to Halftime ahead of the Super Bowl LIX Halftime Show with a spotlight on his music and career.
- Fans can tune in to exclusive content, including a press conference with an official interview with Kendrick Lamar on Apple Music, as well as over 100 hours of dedicated Apple Music Radio programming.
- The event will also feature a mix of music, playlists, and content curated by New Orleans musicians, NFL players, and teams, leading up to the Halftime Show on February 9.
Apple Music Celebrates Kendrick Lamar’s Road to Halftime
Apple Music is gearing up to celebrate the iconic artist Kendrick Lamar’s journey to the Super Bowl LIX Halftime Show with a special focus on his music and career. As a trailblazer in the hip-hop genre, Lamar has reached new heights, with his latest album, GNX, topping the charts in 129 countries and "Not Like Us" becoming the top-streamed song on Apple Music worldwide.
To kick off the celebration, Apple Music will be hosting an official interview with Lamar during the press conference on February 6 at 10 a.m. CT, which will be available on Apple Music, Apple Podcasts, YouTube, Facebook, and the NFL Network.
Exclusive Content and Programming
Fans can get ready for the Halftime Show with a wealth of exclusive content, including:
- A first-look trailer at the Halftime Show
- Exclusive playlists curated by New Orleans musicians, NFL players, and teams
- Over 100 hours of dedicated Apple Music Radio programming
- Apple Music’s "The Story of Kendrick Lamar in 20 Songs" – a journey through the artist’s discography
- Apple Music Radio’s "Kendrick Lamar: Hip-Hop’s MVP" – a special program celebrating his catalog
Shazam Fans, Get Ready!
Fans who use Shazam to identify Kendrick Lamar songs in the lead-up to the Halftime Show will receive bonus content, including a custom Apple Watch face and iPhone wallpaper. They can also save the concert to receive timely reminders for the Set List playlist and photos from the show.
Get Ready for the Apple Music Super Bowl LIX Halftime Show
Tune in to the Apple Music Super Bowl LIX Halftime Show on February 9 at the Caesars Superdome in New Orleans. Don’t miss out on the celebration, with exclusive content, music, and more!
Apple News and Apple Maps, Too!
Stay informed with Apple News, featuring the latest coverage of Super Bowl LIX, including media day to kickoff. And, explore New Orleans with Apple Maps, revealing 3D landmarks and a Detailed City Experience, including Cafe Du Monde and the Steamboat NATCHEZ.
Don’t forget to check out some new iPhone Tutorials.
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