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Kendrick Lamar Takes the Field: Exclusive Apple Music Kicks Off the Countdown to Super Bowl Halftime Show

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Key Points:

Apple Music Celebrates Kendrick Lamar’s Road to Halftime

Apple Music is gearing up to celebrate the iconic artist Kendrick Lamar’s journey to the Super Bowl LIX Halftime Show with a special focus on his music and career. As a trailblazer in the hip-hop genre, Lamar has reached new heights, with his latest album, GNX, topping the charts in 129 countries and "Not Like Us" becoming the top-streamed song on Apple Music worldwide.

To kick off the celebration, Apple Music will be hosting an official interview with Lamar during the press conference on February 6 at 10 a.m. CT, which will be available on Apple Music, Apple Podcasts, YouTube, Facebook, and the NFL Network.

Exclusive Content and Programming

Fans can get ready for the Halftime Show with a wealth of exclusive content, including:

Shazam Fans, Get Ready!

Fans who use Shazam to identify Kendrick Lamar songs in the lead-up to the Halftime Show will receive bonus content, including a custom Apple Watch face and iPhone wallpaper. They can also save the concert to receive timely reminders for the Set List playlist and photos from the show.

Get Ready for the Apple Music Super Bowl LIX Halftime Show

Tune in to the Apple Music Super Bowl LIX Halftime Show on February 9 at the Caesars Superdome in New Orleans. Don’t miss out on the celebration, with exclusive content, music, and more!

Apple News and Apple Maps, Too!

Stay informed with Apple News, featuring the latest coverage of Super Bowl LIX, including media day to kickoff. And, explore New Orleans with Apple Maps, revealing 3D landmarks and a Detailed City Experience, including Cafe Du Monde and the Steamboat NATCHEZ.

Don’t forget to check out some new iPhone Tutorials.

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