Key Points:
- Apple has announced a new immersive concert experience, Metallica, featuring the iconic band’s performances, exclusively available on Apple Vision Pro.
- The concert will debut on March 14, with customers able to book a demo at an Apple Store location to experience the magic of spatial computing.
- The concert was filmed in Mexico City during the band’s M72 World Tour and features full performances of three longtime staples from their live shows.
Apple has unveiled an immersive concert experience with Metallica, marking the latest addition to its Apple Immersive Video platform. The concert, titled Metallica, is set to debut on March 14 and will be available exclusively on Apple Vision Pro. This new format utilizes ultra-high-resolution 180-degree video and Spatial Audio to provide an unprecedented experience, immersing viewers in the world of the band.
The concert was filmed in Mexico City during the band’s M72 World Tour and features full performances of three longtime staples from their live shows: "Whiplash," "One," and "Enter Sandman." The footage showcases the band’s high-energy performance, with capturing the excitement of the crowd and the band’s stage presence.
"We’re thrilled to collaborate with Metallica on a concert unlike any before it," said Tor Myhren, Apple’s vice president of Marketing Communications. "With Metallica on Apple Vision Pro, you feel like you’re right there: front row, backstage, and even on stage with one of the biggest bands of all time."
To capture the band’s performance from multiple perspectives, Apple built a custom stage layout featuring 14 Apple Immersive Video cameras using a mix of stabilized cameras, cable-suspended cameras, and remote-controlled camera dolly systems that moved around the stage.
Apple Vision Pro is available in several countries, including Australia, Canada, China, France, Germany, Japan, South Korea, Singapore, Taiwan, the UAE, the UK, and the US. Customers can book a demo at an Apple Store location or experience it online. Apple TV+ is also available for $9.99 per month with a seven-day free trial for new subscribers.
Get ready to experience Metallica like never before, and don’t forget to book your demo at an Apple Store location or online. For even more content, check out the upcoming new episodes and films available in Apple Immersive Video, including Adventure, Boundless, and more.
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