Poor iPhone X Sales Put Apple’s OLED Switch in Doubt

Another day, another report pointing to poor iPhone X sales, as it’s all but confirmed now: Apple’s anniversary iPhone is not at all a record-breaking device in terms of sales, and the company is trying to adopt several damage-control methods for the remainder of the year.

Nikkei reports that Apple plans to reduce iPhone X production from 40 million units in the first three months of the year to no less than 20 million units, mostly as a result of poor sales in top markets like Europe, the US, and China.

While Samsung has been impacted as well following the substantial cut in iPhone X production, the report states that Apple is focusing more and more on LCD panels, with the production target of 30 million panels for iPhone 8 and iPhone 7 s… (read more)

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