Key Points:
• The Meta Quest line of AR and VR headsets is a popular Christmas gift this year, with the Meta Horizon companion app reaching the top of the iPhone App Store in the US and globally.
• The affordable $299 Meta Quest 3S model is likely driving the demand, with its accessibility and fun games appealing to a wide range of audiences.
• Apple’s own products, such as AirPods and Apple Watch, are expected to be popular gifts, but their lack of companion apps prevents them from appearing in App Store charts.
Meta Quest’s success is a surprising twist in the tech world, as Apple’s own AR/VR headset, Vision Pro, has been struggling to gain traction. The main reason for this is the exorbitant price tag of $3,500, making it inaccessible to many consumers. In contrast, Meta Quest’s relatively affordable prices and wide range of games make it an attractive option for families and individuals alike.
The Meta Quest 3S, in particular, has been a game-changer, with its affordable price point and capable features making it a top gift choice this holiday season. Its popularity is also driven by its compatibility with iOS devices, allowing users to easily pair their headsets with their iPhones and iPads.
On the other hand, Apple’s own products, such as AirPods and Apple Watch, are expected to be popular gifts, but their lack of companion apps prevents them from appearing in App Store charts. This means that we can’t get a clear picture of their popularity, but it’s likely that they will still be among the most unwrapped gifts this Christmas.
As Apple prepares to report its holiday sales during its quarterly earnings call in January, it’s clear that the company has other revenue streams beyond its AR/VR headsets. With its iPhone, iPad, AirPods, Apple Watch, and Mac sales driving tens of billions of dollars in revenues, Apple is well-positioned to remain a dominant player in the tech industry.
Actionable Tip: If you’re in the market for a new AR/VR headset this holiday season, consider the Meta Quest 3S for its affordability and accessibility. With a wide range of games and its compatibility with iOS devices, it’s an excellent option for families and individuals looking to experience the world of AR and VR.
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