Key Points:
• Apple has removed an iPhone 16 ad that showcased an unreleased Siri feature that uses personal context to answer questions.
• The feature is expected to be released on the iPhone 17, not the iPhone 16 as initially planned.
• The company attributed the delay to the feature’s development requiring more time than expected.
As an Apple enthusiast, you might be disappointed to learn that the highly-anticipated Siri feature, which uses personal context to answer questions, will not be coming to the iPhone 16 as initially promised. Apple has removed the ad showcasing this unreleased feature, which was part of a trio of ads debuted in September 2024.
The ad, featuring actress Bella Ramsey, demonstrated Siri’s ability to understand and respond to questions based on on-device data, such as calendar events, emails, or messages. For instance, Siri was prompted to retrieve the name of someone who had a meeting with the protagonist at a specific restaurant, and responded accurately, showcasing its potential to provide tailored information.
Unfortunately, the feature’s development is taking more time than expected, and Apple has thus far failed to provide a specific timeline for its release. This change is a setback for iPhone 16 users looking forward to experiencing these enhanced Siri capabilities.
On a more positive note, Apple has not removed the other two ads from the set, which showcased email summarization and custom photo memory videos. These features are still on track for release.
As you continue to wait for this highly-anticipated update, you can explore other exciting features offered by Apple, such as the Apple Watch Series 8, AirPods Pro, or iPad Air. For the latest updates and insider information on Apple’s ecosystem, be sure to follow me on X and tune in to Runtime, a weekly podcast exploring the world of Apple and technology, available on Apple Podcasts and YouTube.
To take your Apple experience to the next level, I recommend checking out these best Apple accessories, designed to enhance your iPhone, Apple Watch, or other devices. With these, you’ll be enjoying the most out of your devices and staying ahead of the curve. Stay tuned for more updates, and get ready to experience the latest innovations from the world of Apple!
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