RBC Capital Markets has asked 4,000 people whether they plan to purchase a new iPhone, and it turns out that as compared to the previous year when Apple launched the substantially less exciting iPhone 7, fewer possible buyers are interested in a new-generation iOS device. Only 64 percent of the respondents said they were looking into a new iPhone this year, down from 71 percent in 2016.
And while this can only be bad news for Apple, especially given Cupertino’s aggressive marketing push for the iPhone 8, 8 Plus, and X, there’s also a good side of the story. More than half of those who participated in the survey said th… (read more)
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