Key Points
• Snapchat has announced a new feature for Platinum subscribers, offering AI-generated Lenses for more realistic AR effects.
• The Lenses are powered by an in-house built generative video model, allowing for more realistic interactions with the user.
• Snapchat Platinum subscribers can access the new Lenses in the carousel alongside other AR filters, with more AI Video Lenses to be added in the future.
As a tech journalist, I’m excited to share the latest update from Snapchat, which is set to revolutionize their Lenses feature. On Wednesday, the social media giant announced that Snapchat Platinum members will now have access to new AI-generated Lenses, making their AR effects even more realistic.
For the uninitiated, Snapchat Lenses are AR filters that allow users to take photos and videos with augmented reality effects. With the new AI Lenses, these effects will be powered by an "in-house built generative video model," allowing for more lifelike interactions with the user. This means that when you use the new Lenses, the furry friends (Raccoon and Fox) will actually interact with you, and the Spring Flowers filter will make it look like you’re holding a bouquet.
The new Lenses will be available to Snapchat Platinum subscribers, who can find them in the carousel alongside other AR filters. Although generating videos with AI takes some time, users can continue browsing the app while the video is being processed, and Snapchat promises to add more AI Video Lenses in the future.
What’s interesting is that this development comes on the heels of Instagram’s announcement in December that it’s working on its own AI-based filters, which will eventually replace its current AR filters. However, Instagram has yet to release these AI filters to users.
If you’re an iPhone or iPad user running iOS 14 or later, you can download Snapchat for free from the App Store and get access to these new Lenses. This is an exciting development in the world of AR and social media, and I can’t wait to see how it evolves in the coming months. In the meantime, I recommend checking out the new Lenses and experimenting with the possibilities. Who knows, you might just discover a whole new way to express yourself on the platform!
Don’t forget to check out some new iPhone Tutorials.