An Italian fashion brand called “Steve Jobs” has been allowed to use the name of Apple’s co-founder, despite Cupertino filing legal action shortly after discovering the company.
Vincenzo and Giacomo Barbato applied for the “Steve Jobs” trademark back in 2012 after discovering that Apple itself hasn’t taken the necessary steps to protect the name of its co-founder. The trademark was registered globally, and the two brothers used it for their own clothing brand, along with a logo that clearly resembles the one of Apple.
The court, however, ruled that the logo of the company doesn’t violate Apple’s own brand and allowed the two Italians to continue using the trademark for their clothing, including T-shirts and jeans that are sold under the Steve Jobs brand.
Steve Jobs phone?
The more surprising thing is that the two brothers don’t want to stop here and plan to expand the Steve Jobs brand to more products, including electronics. While they haven’t sa… (read more)
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