Android accounted for 79.3% of all devices sold during the quarter, while iOS dropped to 20.1 percent in Europe. In the United States, however, Apple reached a share of 45.5%, particularly thanks to the iPhone XR.
In fact, Apple’s most affordable 2018 iPhone sold like hotcakes in nearly every market, and it became the best-selling smartphone in the United Kingdom.
“iPhone XR was a strong performer for Apple this quarter, outselling the combined iPhone XS and iPhone XS Max in Europe and claiming the title of the best-selling model in Great Britain,” Dominic Sunnebo, Global Director for Kantar, said.
“In Europe, iPhone XR and iPhone XS/Max models both play an important role in managing App… (read more)
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