Swatch Builds Custom OS to Challenge Apple Watch

Swatch Group is working on its own custom operating system for smartwatches, thus making the brand much more appealing to its customers. The company’s CEO recently stated that Swatch intends to take on giants on the smartphone OS market, like Apple Watch and Google’s Android Wear platform.

Nick Hayek stated for Reuters that competitors have had issues with power consumption and privacy, suggesting that Swatch’s new OS would address the matter and offer an alternative that would meet the needs of users and excel in areas that Apple Watch and Android Wear OS encountered problems.

He went on to say that Swatch partnered with Swiss research institute CSEM on a new internet-of-things ecosystem, which it plans to launch towards the end of 2018. However, Hayek doesn’t wish to make Swatch “the industry standard for smartwatches”, but rather offer better data privacy and lower energy consumptio… (read more)

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