Key Points:
• Apple has released The Weeknd: Open Hearts, a new immersive music experience available exclusively on Apple Vision Pro for a limited time.
• The experience uses Apple Immersive Video, a 180-degree media format that combines ultra-high-resolution immersive video and Spatial Audio to create a unique viewing experience.
• Fans can book an Apple Vision Pro demo at their local Apple Store and experience The Weeknd: Open Hearts for free starting November 15.
Apple has debuted The Weeknd: Open Hearts, a groundbreaking immersive music experience that leverages Apple’s Immersive Video technology. This new format combines 180-degree video and Spatial Audio to transport viewers into the world of the music. The experience is available exclusively on Apple Vision Pro for a limited time.
Directed by Anton Tammi, Open Hearts is an electrifying sonic voyage that takes viewers on a journey through a surreal cityscape alongside The Weeknd. The immersive experience is captured in Apple Immersive Video, which uses ultra-high-resolution video and Spatial Audio to create a truly immersive experience.
Fans can experience Open Hearts for free now with the Apple TV app on Apple Vision Pro. The experience is also available as a demo at Apple Stores starting November 15.
Apple Immersive Video Revolutionizes Music Experiences
Apple Immersive Video is a game-changer in the music industry, allowing artists to create new and innovative experiences for fans. The Weeknd: Open Hearts is the latest installment in the growing catalog of immersive music experiences available on Apple Vision Pro for free.
What’s Next?
Concert for One, the next Apple Immersive music experience, launches globally on November 22. This experience invites fans to enjoy intimate performances from the world’s biggest artists, including a set recorded at Air Studios in London with RAYE.
Availability
Apple Vision Pro is available at all Apple Store locations and online in several countries, including Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, South Korea, the U.K., and the U.S. Users can experience The Weeknd: Open Hearts for free starting November 15.
Conclusion
The Weeknd: Open Hearts is a revolutionary music experience that showcases the power of Apple Immersive Video. With its 180-degree video and Spatial Audio, this experience transports viewers into the world of the music. Fans can experience it for free on Apple Vision Pro, and book a demo at their local Apple Store starting November 15.
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