Unlock the Cloud: Can Apple Upgrade its Storage Game?

Key Points:

• Apple’s paid iCloud storage tiers have remained unchanged since 2017, with 50GB, 200GB, and 2TB options available for $0.99, $2.99, and $9.99 per month, respectively.
• The article proposes new storage tiers, including a 100GB plan for $1.99/month, a 400GB plan for $3.99/month, and a 2TB plan for $9.99/month.
• The author suggests that Apple’s current 50GB and 200GB plans are no longer adequate for modern users, who are increasingly storing more data on their devices.

Apple’s iCloud storage has been a topic of debate for many years, with some users feeling that the free 5GB tier is insufficient and the paid tiers are too expensive. While Apple has made some changes to its iCloud offerings over the years, including introducing new features like Private Relay and Custom Email Domains, the core storage tiers have remained the same. In 2017, Apple introduced 50GB, 200GB, and 1TB options, which were later adjusted to 2TB and 9.99 per month. However, this has left a gap in the storage lineup, with users having to opt for a more expensive plan or using third-party solutions to manage their storage needs.

In 2023, Apple introduced new 6TB and 12TB tiers, but once again, the lower-end options remained unchanged. The author proposes a new tier structure, with 100GB, 400GB, and 2TB options for $1.99, $3.99, and $9.99 per month, respectively. The idea is to bridge the gap between the 50GB and 2TB options, providing more flexibility for users with modest storage needs.

The author argues that Apple benefits from the current tier structure, with many users being pushed to the more expensive options. Instead, the author suggests adjusting the storage limits across all tiers, rather than introducing a new lower-end option. This would allow users to upgrade their storage without having to switch to a more expensive plan, and would reflect the increasing demand for more storage in today’s digital world.

While some may argue that 50GB is still sufficient for many users, others may find themselves running out of space quickly. The author concludes that Apple’s current storage tiers are no longer suitable for modern users and suggests that a more flexible approach could benefit both Apple and its customers. Whether or not Apple will adopt this proposal remains to be seen, but for now, it’s up to users to decide what they need and how they can best manage their storage needs within the current ecosystem.

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