You Might Be Using Your iPhone Wrong, Apple Design Chief Says

Just like the rest of the smartphones, Apple’s iPhone evolved a lot in its first decade on the market, getting features that nobody could even think of a few years ago.

But while hundreds of millions of people got an iPhone, not everyone is using it right, and Jony Ive, Apple’s chief designer offer, admitted this during an interview at The New Yorker TechFest conference in Manhattan.

Speaking about how people use their iPhones, Ive explained that Apple’s flagship product suffers from the same problem as all the other devices out there: misuse.

It’s not a certain feature that they get wrong, it’s that people use their iPhones way too much. In other words, if you’re always holding your iPhone in your hand browsing the web, scrolling on Facebook, texting, or taking photos, you’re using it wrong.

“I think perhaps constant use,” Ive responded when asked about how Apple buyers misuse their iPhones. “This isn’t a new phenomenon that we have to exercise a modicum of self… (read more)

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