Italy’s antitrust watchdog has issued a fine of no less than 10 million euros (that’s around $12 million) for Apple due to the marketing strategy the company used in the country related to the water resistance of its iPhones.
More specifically, the Cupertino-based tech giant bragged about the water resistance of the iPhone in its marketing campaign in Italy, promising the device can withstand water at a depth of up to four meters for a maximum of 30 minutes, depending on the model.
Italy, however, says that while iPhones do come with water resistance, Apple didn’t make it clear enough in its ads that the tests were conducted in a controlled environment where the conditions are different from the real life where the smartphones would be exposed when used by customers.
In other words, Apple claimed it … (read more)
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