While analysts indicate sales of the iPhone X are below expectations and project declining shipments in the coming months, data provided by Kantar points to strong performance in the largest markets across the world.
The December 2017 figures show iPhone X was one of the three best-selling smartphones in Europe, China, Japan, Australia, and the United States. And the best of all, it was the number one device in urban China, despite its super-high price.
Kantar says the iPhone X helped Apple boost its OS share in several markets, with iOS loyalty reaching a new high of 96% in the United States alone. Some declines, however, have been experienced in other regions.
Samsung and Apple dominating the US
In the United States, iOS fell 0.5% to 43.9%, while in the EU5 region, Apple’s mobile operating system improved 0.7% to 24.8%. The… (read more)
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